It might be early -- okay very early -- for Halloween decorations to hit the shelves, but as the character Carol Anne Freeling once proclaimed: "They're heeere!"
You may not have heard of Summerween, but true Halloween lovers have seen the rise of this term/celebration that's gained steam on social media over the past several years as retailers drop their creepy collections earlier and earlier, giving shoppers more time to browse, buy and plan for their fall displays.
What is Summerween?
"When it comes to most social trends, it’s hard to know why one thing resonates and another doesn’t," Valerie Ott, Editorial Director at JOANN, told "GMA" in an email, "but our hypothesis for why Summerween has really exploded in popularity is that the very word gives people permission to celebrate their favorite season earlier."
Ott said, like what "sweater weather" did for fall and Christmas in July, "Summerween" gives those who love Halloween "the green light to put their pumpkins out, despite the summer temperatures."
The Summerween aesthetic includes traditional motifs like ghosts, skeletons, tombstones and more, but usually done in brighter colors like hot or pastel pink, blue, greens and more -- and you can expect disco balls to make an appearance in several 2024 collections. Celestial themes are also popular, as they can lend a less seasonal but still witchy vibe to your home.
One fan of the style is HomeGoods Featured Finder and lifestyle influencer, Keiko Lynn, who said of the trend:
"Halloween is my favorite time of year, but traditional orange and black doesn’t go well with my very pink decor. Instead, every year I shop for Halloween at HomeGoods to grow my pink Halloween collection," a move that complements her style without clashing with the existing decor.
HomeGoods has been a favored destination of Halloween hunters for many years now, but the store stopped selling their products online in October 2023 in order to focus more on their physical locations. However, there are plenty of influencers (such as "finders" like Lynn) and online Halloween communities that remain enthusiastic about the in-store shopping experience. This makes HomeGoods gift cards an easy choice for giving someone whose birthday falls in peak Halloween decor season at the store.
One of the biggest players in the Summerween game is Michaels, especially thanks to their viral Hippie Hallow line that has inspired countless TikToks and other social media posts thanks to its bold use of pink, orange, purple and other unorthodox Halloween colors and themes.
Everything from colorful, sparkly ghosts to tabletop skeleton hands showing off their flower spirit have rocked the Halloween collector world and given shoppers who can't wait until summer's end something to display right now.
Transitioning into peak Halloween season
Summerween pieces are fantastic for creating an early tableaux that pays homage to Halloween spirit without sacrificing summertime fun, but they're also easy to blend into more traditional decor setups once the weather starts to cool down.
Ott was also forthcoming with her ideas on what will be trending as we get closer to the true Halloween season, pointing to "skeletons of all kinds and sizes" as a major player, but she mentioned crafters are continuing to create their own ghostly ornaments and tabletop decor while others nab vintage portraits and landscapes so they can paint in their own cute ghouls -- a trend that had a huge TikTok moment last year.
If you tend to go big for Halloween and want to get a head start on your outdoor setup, plenty of retailers like Lowe's and Home Depot are also already on it with the animatronics, blow-ups and more.
As you'll see below, Lowe's is leaning into a seafaring theme with skeletal divers, haunted ship captains and more.
Home Depot has already released their ultra-popular 12-foot skeleton but given him a canine companion for 2024 in the form of Skelly, a jumbo dog who sold out quickly alongside his towering owner -- but fret not, as there's still time and potential for a restock!
Seasonal retailer Spirit Halloween is also one to watch, especially since their grand opening at the company's flagship store in New Jersey is set for Aug 1! The event will be open to the public and draws in thousands of Halloween fanatics from all over the country each year, creating an unofficial kickoff to the season for many a Spirit devotee.
To help you get a head start on everything Halloween 2024, we've rounded up plenty of early buys from stores like Grandin Road, JOANN, Michaels, Pottery Barn and more so you can order your favorite pieces before they sell out.
But make sure to check back in the lead-up to the season as we'll be adding in tons of new products as they drop, plus quotes from Halloween influencers and crafters, exciting launches from big-name stores, and plenty more.
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Summerween favorites
40% off
JOANN
Halloween Pink Skeleton by Place & Time
In addition to the neon coloring reminiscent of Halloween in the nineties, this 16-inch skeleton is flocked in a soft, velvety material -- a big trend that has only grown stronger in 2024 collections.
$8.99
$14.99
JOANN
Michaels
14" Ghost with Flowers Pillow by Ashland
One of the cutest renditions of the ever-popular ghost pillow is this sweet little gal, complete with big eyes and a flower crown. Bonus: Use code JULY30OFF to save 30% on regularly priced items this month!
$24.99
Michaels
30% off
JOANN
5" Halloween Light Pink Skull Succulent by Happy
Who knew succulents and skulls go together so well? Add a pop of festive color to your plant table.
$4.19
$5.99
JOANN
25% off
JOANN
Dancing Skeletons on Pink Halloween Cotton Fabric
Take matters into your own hands for Summerween and sew a fun pool coverup, some new curtains or anything your heart desires with this pink skeleton fabric.
$7.49
$9.99
JOANN
Michaels
16.5" Pink Velvet Spider Wall Décor by Ashland
What a sunny web you'll weave with this hot pink, velvet beauty in your collection. It's oversized and features hilarious googly eyes, so it's cute enough that even arachnophobics can't deny being charmed.
$9.99
Michaels
Michaels
6.5" Pink Flocked Light Up Jack-O-Lantern by Ashland
This pink pumpkin's joyful face is enough to inspire anyone to smile, and the light-up feature ensures you continue enjoying the warm glow well after sunset -- plus, there's that flocking we mentioned!
$14.99
Michael's
39% off
JOANN
7in Halloween Neon Skull by Place & Time
Available in hot pink or neon green, this skull screams "memento mori but make it summer."
$10.79
$17.99
JOANN
Amazon
Pink Goth Decor Coffin Tray
A baby pink coffin is a great Summerween decoration on its own, but this has the added benefit of helping you keep your bathroom counter or vanity organized.
$25.99
Amazon
Amazon
2024 Halloween Viral Pink Ghost Blanket
These ghosts are so cute you'll actually want a haunted house. Plus, it's reversible!
$29.99
Amazon
Halloween tabletop & mantel decor
Grandin Road
Twiggy Moonlight Crystal Ball
Crystal balls are commonplace for Halloween, and for good reason! But this unique take on the them makes for a stunning centerpiece in any setup, especially if you're running with a mystical forest theme or something similar.
$129
Grandin Road
Pottery Barn
Skeleton Taper Holder
Set the scene for an All Hallows Eve dinner party with these sophisticated taper holders that add dark ambience to any tablescape. These are well-crafted and meant to last many years so you can build an entire collection of enchanting skeleton serving pieces.
$59
Pottery Barn
Pottery Barn
Skeleton Drink Dispenser
Serve up a blood-colored beverage like red sangria to up the Halloween mood when you're filling this eldritch drink dispenser with seasonal libations.
$79
Pottery Barn
40% off
Joann
Halloween BOO Flip Top Box by Place & Time
You can use this box to store off-season trinkets, help create multiple levels on a shelf to display your tabletop decor or store your Halloween goods in the off season. Choose from five different sizes, each featuring uniquely festive imagery.
$7.79 - $17.99
$12.99 - $29.99
Joann
Williams Sonoma
Soirée Salad Plates, Set of 4
Witches on brooms are iconic Halloween mascots, and now you can enjoy their spine-tingling charm with gorgeous glazed stoneware plates that are perfect for celebrations but sturdy enough for daily use. They're dishwasher safe, microwaveable and the handcrafted quality makes each plate slightly unique from the next.
$59.95
Williams Sonoma
40% off
JOANN
5" Halloween Felt Ornament by Place & Time
Felt ornaments started gaining steam last year and they're not going anywhere for Halloween 2024. JOANN is offering them in a ghost, bat or precious little Frankenstein, so grab all three to hang throughout the house or on your Halloween tree.
$5.99
$9.99
JOANN
Anthropologie
Illume Witch’s Brew Cauldron Candle
Add rustic beauty to your tabletop arrangement with this luscious warmth thanks to this hand-poured candle containing notes of wicked apple, crushed clove and cedar smoke. Best of all, you're left with a magical vessel after burning that can be used to make a new candle or transformed into a candy or key holder so you can bring it out year after year.
$48 to $138
Anthropologie
Creepy & kooky wall decor
40% off
JOANN
15" x 19" Halloween Bat & Skull Framed Art Print by Place & Time
Swapping your wall art for something gothic and eye-catching like this will immediately up the scare factor inside your home, especially if you place it in a focal point such as over a fireplace or in your entryway. Plus, the three-dimensional element adds depth and casts extra shadows for darker vibes.
$29.99
$49.99
JOANN
Pottery Barn
Ghost Hologram Mirror
It might be early, but this mirror has been making waves in the Halloween community -- particularly on TikTok -- for a while now. It looks like regular, beautiful mirror while turned off, but 480 LED lights create an eerie specter when you turn it on. At $400, it's a Halloween splurge that can double as year-round decor, making the price tag seem more sensible.
$399
Pottery Barn
Halloween pillows, throws and more
Pottery Barn
Doug the Dog Ghost Pillow
Pottery Barn's Gus the Ghost pillow has been popular for several Halloween seasons, but now he has adorable accomponiment in the form of Doug the Dog -- grab Ms. Gus to complete the family.
$79.50
Pottery Barn
Pottery Barn
Theo the Teddy Trick-or-Treating Pillow
Recall your childhood memories of magical Halloween times with this adorable, snuggly plush pillow. Theo the Teddy is sewn from Pottery Barn's super-soft teddy fabric, making him a great companion when it's time to curl up on the couch for a scary movie night.
$79.50
Pottery Barn
19% off
Build-a-Bear
Beetlejuice Teddy Bear Bundle
In anticipation of "Beetlejuice Beetlejuice" being released this fall, pick up this adorable take on the ghoulish main character that's perfect for decorating or cozying up to for a re-watch of the original.
$41.60
$52
Build-a-Bear
TJ Maxx
Tufted Ghost Throw
With its sublte yet adorable ghosts and neutral color scheme, this throw will look great no matter where you drape it for the season.
$24.99
TJ Maxx
Outdoor decorations
Lowe's
Haunted Living 6-ft Haunted Harbor Talking LED Sea Diver Animatronic
Bring the horrors ot the deep sea to your front yard with this unholy diver, whose LED screen helmet lights up as he recites line after line of spine-tingling dialogue.
$349
Lowe's
Lowe's
Haunted Living 6.5-ft Haunted Harbor Talking LED Servo Sea Witch Animatronic
No great Halloween setup is complete without a witch, and this devilish gal's wide grin will have trick-or-treaters on edge as they try to sneak past her while she calls out to them and reaches out with her glowing, claw-like hand.
$379
Lowe's
35% off
Spirit Halloween
2.5 Ft Cerberus Three Headed Dog Animatronics
Spirit Halloween's animatronics game is incredible each year, so while we wait for even more announcements in the lead up to their grand opening for the year, snatch up this on-sale Cerberus that will ward off any evil spirits from even thinking about trick-or-treating on your porch.
$129.99
$199.99
Spirit Halloween
Grandin Road
Animated Yard Skeleton
If you want an enormous skeleton but haven't snagged the Home Depot version yet, Grandin Road is the place to go. This 8-foot guy is just as creepy as his slightly taller cousin -- but more manageable for smaller yards and porches -- and he has the added benefit of being animated! Motion activation triggers him to terrify passerby with a selection of phrases such as, "Welcome to my home! Watch your step, I wouldn′t want you to break a bone. But if you do, you can borrow one of mine."
$449
Grandin Road
Home Depot
78 in. Touch Activated Animatronic Bride
Eerie and ethereal, this bride will send chills down anyone who wanders past her brokenhearted path.
$99.99
Home Depot
Grandin Road
Lifesize Wrapped Mummy
Mummies are often forgotten in the panopoloy of Halloween creepsters, but this lifesize delight is all wrapped up and ready to scare the neighbors from the comfort or your porch. It comes in two easy-to-assemble pieces for instant setup so you can pop it up and have your scary sentry on guard in minutes.
$199
Grandin Road
